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MKT100 Principles Of Marketing

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Question:

In this question, you have to choose a product from your company or any product of your preference.

Then answer all the following questions.

a) How do you segment your consumer markets? 
b) How do you evaluate you market segment 
c) Elaborate on your target market Segments 
d) Identifying Possible Value Differences and positioning strategy 
e) Design a positioning statement for your product.
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