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MKT 101 Marketing Plans And Implementation

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Question:

The marketing case format (marking scheme), and some research i did about coffee for a product called caf-lib, but most stuff is relevant coz its market research on coffee consumption in canada.
basically need a marketing plan for to revitalise second cup, either through a new product introduction (k-cups format products as its the new trend to drink coffee at home) or a new marketing ways (have booths at gyms or set up small shops at gym or foodservice school cafe etc, also have $1M for marketing use, so can do social media)
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