The marketing deliverable which can be analysed by Travelodge Hotel is the introduction of the artificial intelligence by using the voice recognition technique that will be helpful in handling the dissimilar aspects in a well-organized manner.
The second marketing deliverable which can be opted by the respective hotel is biometric authentication which will be enable the different users or the customers of the hotel. The transactions which are being made by the different individuals in the hotel or the restaurants are technologically advanced and this will be beneficial for the overall success of the firm.
Proper implementation of the CRM tool can be done by Travelodge hotel which will be helpful in gaining the different insights to the behaviour and preferences of the customers in the hotel. The entire aspect can be done with the help of the different surveys and this will help in meeting the different expectations of the customers.
Lastly, the virtual tour of the hotel of the hotel is essential in nature which helps in managing the different kinds of activities in an effective manner. While the customers book the hotel, this can be seen that take people on the virtual tour of the hotel in an effective manner.
Farris, P., Bendle, N., Pfeifer, P., & Reibstein, D. (2017). Key marketing metrics: the 50+ metrics every manager needs to know. Pearson UK.
Fulgoni, G. M., Pettit, R., & Lipsman, A. (2017). Measuring the Effectiveness of Branded Content across Television and Digital Platforms: How to Align with Traditional Marketing Metrics While Capturing What Makes Branded Content Unique. Journal of Advertising Research, 57(4), 362-367.
Liang, X., Gao, Y., Zhang, H., & Guan, X. (2018, July). THE USE OF MARKETING METRICS BY CHINESE FIRMS: A SURVEY OF CURRENT PRACTICES. In 2018 Global Marketing Conference at Tokyo (pp. 1032-1044).
Mintz, O., & Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?. Journal of Marketing, 77(2), 17-40.
Schulze, C., Skiera, B., & Wiesel, T. (2012). Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation. Journal of Marketing, 76(2), 17-32.
Sisodia, R. S., & Sheth, J. N. (2015). Marketing Reform: A Meta-Analytic, Best Practice Framework for Using Marketing Metrics Effectively John U. Farley and Praveen K. Kopalle. In Does Marketing Need Reform?: Fresh Perspectives on the Future (pp. 320-324). Routledge.
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