The assignment requires you essay in three parts which uses your knowledge of the theory of marketing communications to:
1. Critique the given creative brief and suggest how it may best be briefed for optimum creative results.
2. Consider how you may respond to the creative brief detailing both creative idea and how this may be translated to an appropriate IMC campaign.
3. Detail why evaluation is an important component of IMC planning and recommend how you IMC campaign should be evaluated.