Develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to practice your planning skills in developing an IMC campaign with inclusion of budgetary and timing constraints.
Based on your report findings in assessment 1 and your creative brief, you are required to design a 6 month IMC program for Samsung’s redesigned message addressing the recent “exploding battery” crisis. To make your learning experience as close as possible to a “real” word business, you are restricted to a budget of $50 000.
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