Content analysis helps in evaluating the content of the campaign by checking its frequency, reach and consistency. It is very much essential for checking the content of the campaign (Hollensen, 2015).
Web metrics is the evaluation method helps in evaluating the efficiency of the campaigns that are conducted by the company. Web metrics provides the information about the intensity and reach of the marketing campaign on web (Babin and Zikmund, 2015).
Expert reviews can be taken by the customers and also by the marketing experts regarding the efficiency of the campaign (Samadi, 2016) .
It has been concluded that IMC is very important for the company like Samsung to target the audience that are facing the issues. Samsung should use many marketing techniques in order to regain the trust of the companies.
Fried, I 2016, ‘The Galaxy Note 7 is dead. Samsung now has to save its reputation’, recode.
Harding, X 2016, ‘Samsung's Exploding Galaxy Note 7: A Case Study In How Not To Release A Smartphone’, Popular Science.
Kitchen, P J and Burgmann, I 2010, ‘Integrated Marketing Communication’, Wiley International Encyclopedia of Marketing.
Lindstrom, M 2016, ‘5 Steps To Regain Trust After A PR Disaster’, Fast Company.
Rehman, S and Ibramham, M S 2011, ‘Integrated Marketing Communication and Promotion’, Journal of Arts, Science & Commerce.
Samadi, 2016, ‘5 things Samsung must do to salvage its reputation’, Campaign.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.