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MKT203 Marketing Research

tag 0 Download 9 Pages / 2,123 Words tag 13-07-2021

Question 

Read the following case study: Bank of America : Leading the American Way (Source: Malhotra, NK, 2014, Basic Marketing Research, International Edition (4 th Edn.). Pearson, p. 648-652).

As a group of three students, you are required to analyse the data and prepare a research report that addresses the research objectives outlined in the case study mentioned above.

You will be provided with a dataset (see Blackboard) as well as the survey questionnaire (appended at the end of the case study) and are required to analyse the data and prepare a research report that addresses the research problems/objectives outlined in the case.
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Total 9 pages

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My Assignment Help. (2021). Marketing Research. Retrieved from https://myassignmenthelp.com/free-samples/mkt203-marketing-research/bank-of-america.html.

My Assignment Help (2021) Marketing Research [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt203-marketing-research/bank-of-america.html
[Accessed 07 December 2022].

My Assignment Help. 'Marketing Research' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt203-marketing-research/bank-of-america.html> accessed 07 December 2022.

My Assignment Help. Marketing Research [Internet]. My Assignment Help. 2021 [cited 07 December 2022]. Available from: https://myassignmenthelp.com/free-samples/mkt203-marketing-research/bank-of-america.html.


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