Frasers Hospitality and exploring new opportunities in other sectors.
Most of the company’ customers puts more emphasis on elegance and sophistication.
Therefore, Frasers has a competent team of architectures who are working around the clock to ensure they deliver based on various customer preferences.
The company’s co-operate with each other and work as a team with a special focus on improving customer service delivery.
Frasers is increasing its online presence and promotions
To effectively market its services, Frasers also applies an integrated marketing strategy.
This include effective communication with its clients to help in understanding their specific needs.
The company’s feedback system is also effective to ensure effective communication.
The company will also conduct a comprehensive market analysis and consumer insight.
The company further plans to sustain its quality service offers.
Self – Reflection
The 7 Ps of marketing mix, if effectively implemented, can help companies to sustain their competitive advantage.
Usually implementing the above marketing strategies comprehensive change and competence.
Indeed, product price and physical evidence among other elements of 7 Ps above plays a significant role in shaping the success of Frasers hospitality in an industry that is so competitive.
Also, good customer care services and exceptional products is a huge plus for companies in the service industry.
From this presentation, it is quite evident that Frasers have managed to attain a huge market edge.
Exceptional customer service coupled with unique housing facilities has enabled it to sustain its loyal customer base.
Additional marketing concepts that the company incorporates in its activities include effective customer cares services, and effective monitoring of various processes and accurate assessment of situations.
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