The Billabong website contains relevant information about the products too including jackets, boardshorts, shirts, tees, etc. By providing the customers with information about the surfing, skiing and skating industries, the company has made the consumers aware of the products that they need to purchase for carrying out the skating, surfing and skiing activities properly (au.billabong.com 2018).
By accessing the Australian website of Nestle, it has been found that there is introduction of new products and services and the promotional campaigns have further exposed those to the customers, thereby influencing their buying behaviours. Nestle’s “Good Food Good Life” promotional campaign enables promoting nutritious choices and good quality products that can be healthy for the consumers. The company has sold Peters Ice Cream and managed its business with Pacific Equity Partners (nestle.com.au 2018). The latest news include beginning of the next Aussie Gold Rush, Nestles approach to resolve recycling issues and confusion among the clients and the new coffee launch named Nescafe Gold (Mulhern 2013). The demographic segments include products for the younger children and psychographic include the customers who want the product readymade without wasting any time. Yes, this will be successful, because it can draw in more clients and influence their buying behaviours.
In case a company wants to distribute its income in the Northern territory, then firstly, a good socio-economic status should be maintained and measurement of wealth is essential. The data sources including the occupation and qualifications could identify the economic scopes and opportunities; furthermore produce a higher proportion of households with lower income though considering the large capital wealth hold by the people who have retired. The management of income by done by allocating the payment to pay for the major priority items including the necessity for food, housing, clothing, education and medical care (Baker 2014). Their expenses are identified and necessary adjustments are made for managing proper distribution of income.
Unilever has undertaken the market segmentation approach for obtaining information from the websites and data regarding the product, price, place and promotions. The heterogeneous market is divided into smaller segments considering the use of variables such as geographic, demographic, psychographic and behavioural. P&G followed the digital marketing for delivering messages to people on a mass scale and thus more people are influenced to make purchases for generating higher revenue and gaining competitive advantage. Pepsi follows the mass marketing to differentiate the products through targeting of market segments and increase its sales revenue (Tedlow and Jones 2014). The targeting strategies have been beneficial and by understanding the needs of people in different market segments, the segmentation would be perfect. Ranking based on market segmentation:
The demographic transition has been reduced to a large extent and this has allowed the developing countries to increase the possibility of working age populations in the future days to come. The demographic trends include supply trends, demand trends and external factors that can also affect the international marketing. For the demand trends, more customers are coming every time, which has increased the demands for global products and services and thus the demographics have been shifted in the world (Mulhern 2013). The digital consumer have gone global and thus the modernisation has resulted in managing the global marketing techniques with much ease and effective for facilitate the global business management and expansion.
au.billabong.com. (2018). Billabong Mens Australia | Billabong. [online] Available at: https://au.billabong.com/mens [Accessed 6 Sep. 2018].
Baker, M.J., 2014. Marketing strategy and management. Macmillan International Higher Education.
Mulhern, F., 2013. Integrated marketing communications: From media channels to digital connectivity. In The Evolution of Integrated Marketing Communications (pp. 19-36). Routledge.
nestle.com.au. (2018). Home. [online] Available at: https://www.nestle.com.au/ [Accessed 6 Sep. 2018].Tedlow, R.S. and Jones, G.G. eds., 2014. The Rise and Fall of Mass Marketing (RLE Marketing). Routledge.