Primary Target Market (Fun Tassie Tours Company)
Purchasing/shopping habits and preferences
The target market for Fun Tassie Tours is China. This region has the largest customer base who sought tour services from this organization (Huggins et al. 2016). On the shopping habits and preferences many of the customers are looking for the best deals in the market (Fine, 2017). Fun Tassie Tours has been providing the best tours services and they have ensured that the client see as much as possible to the beautiful and unique state, in a comfortable and relaxed small group environment. The company has been providing fair prices than the competitors enabling them to be mostly sought organization (Huggins et al. 2016). Additionally, it is important to note that customers prefer Fun Tassie Tours services because of the convenience (Fine, 2017). The company is very convenient when they are providing the customer services; there are individuals who give details to the customers on the services they prefer. Another shopping habit customer prefers is better prices and better selection (Huggins et al. 2016). Both these aspects are within this organization, whatever the customer require the organization is ready to offer it at a fairly good price.
There are various consumption characteristics in which this organization has exhibited or impacted these are discussed as below;
In china as the target market consumers believe in the traditional life style and do not share western consumer values. Fun Tassie Tours they provide packages based on the various preferences of individuals and they take into consideration cultural aspects (Huggins et al. 2016).
This is an important characteristic when it comes to the marketing strategy. The services of this company are appealing to all the social classes since they market individuals at different market segment (Fine, 2017). They know each customer needs and offer price ranges which are affordable to each class.
Fine, S.H., 2017. Introduction to social marketing. In Marketing the Public Sector (pp. 1-12). Routledge.
Huggins, K., Burger, J., Pretorius, M. and Overby, J., 2016. Two-a-Day: A Choice of Target Market Selection of Apple Export Business. Business Case Journal, 23(2).