Product will be purchased by highend customers due to its high price. People who are respected in the society will afford to buy the product
Perception And Personality
Premium quality product that will attract wealthy customers and people with a positive mindset looking for innovations will invest in the product
Motivation And Emotion
Latest features provided in the product attracts customers and they can associate themselves with the brand. The brand becomes a part of memory for the customers
Loyalty And Current Trends
Switching by custiomers is very low, as customers belong to niche society. Intense competition from Apple due to the latest innovative methods adopted by them
According to BGR, he sale of the product was average, as the company failed to capitalize on the new customers. The company sold 43 million units of the product, which are expected to rise as well
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