Demography
Product will be purchased by highend customers due to its high price. People who are respected in the society will afford to buy the product
Perception And Personality
Premium quality product that will attract wealthy customers and people with a positive mindset looking for innovations will invest in the product
Motivation And Emotion
Latest features provided in the product attracts customers and they can associate themselves with the brand. The brand becomes a part of memory for the customers
Loyalty And Current Trends
Switching by custiomers is very low, as customers belong to niche society. Intense competition from Apple due to the latest innovative methods adopted by them
Sales
According to BGR, he sale of the product was average, as the company failed to capitalize on the new customers. The company sold 43 million units of the product, which are expected to rise as well
Reference List
Brunet, J., Collins, I., Chowdhary, Y. and Rao, B.R., Qualcomm Inc, 2014. Operator network that routes customer care calls based on subscriber/device profile and CSR skill set. U.S. Patent 8,848,899.
Jamal, Z. and Vennelakanti, R., Hewlett-Packard Development Co LP, 2014. Determining a customer profile state. U.S. Patent Application 13/753,759.
Klemm, R., Avaya Inc, 2013. System and method for preserving context across multiple customer service venues. U.S. Patent Application 13/174,025.
Ozawa, Y., Valiusenko, R., Hajji, H. and Koyanagi, T., ECREBO Ltd, 2016. A method of enabling a customer profile. U.S. Patent Application 14/917,391.
Stack, B., Lientz, A., Chamberlain, S., Abdous, Y. and Kahn, R., Experian Marketing Solutions Inc, 2014. Systems and methods for providing anonymized user profile data. U.S. Patent 8,639,920.
Mills, C., Wehner, M. and Estrada, M. (2018). Galaxy S9 first-day sales reportedly much lower than Galaxy S8, but overall goal still higher. [online] BGR. Available at: https://bgr.com/2018/03/12/galaxy-s9-vs-galaxy-s8-first-day-sales/ [Accessed 25 Apr. 2018].
