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MKT301-Marketing Strategy Of Metro Bank

tag 0 Download 11 Pages / 2,682 Words tag 15-07-2020


Task 1: Needs, wants and demands 
a.Explain the importance of understanding customers’ needs, wants and demands within marketing

b. Using examples, discuss the needs, wants and demands that Metro Bank customers show.

Task 2: Marketing environment (L02,3)

a.Explain the relevance of a situation analysis to an organisation.

b.Considering the macro environment of Metro Bank, identify and discuss one technological and one economical factor that could impact Metro Bank’s business operations.

c.Outline the importance of competitor analysis in marketing.

d.Identify Three key competitors of Metro Bank and create a competitor analysis table, using one of the competitor analysis templates introduced in week 2 (module slides).

The table must demonstrate how Metro Bank compares to its key competitors in the UK, using a minimum of five criteria's for comparison e.g. number of stores, self-service machines etc.
You have compare 3 other banks and metro bank such as number of stores, quality, customer service, price, performance and product they provide and so on

e.Discuss the findings of the competitor analysis in Section D above, highlighting key areas for Metro Bank to consider.

Task 3: Marketing mix

a.Using the 7ps of Marketing, identify and describe Metro Bank’s current marketing mix providing detailed examples for each of the 7Ps discussed.
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Total 11 pages

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