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MKT301 Consumer Behaviour

tag 0 Download 3 Pages / 584 Words tag 05-11-2020
  • Course Code: MKT301
  • University: Kaplan University
    icon is not sponsored or endorsed by this college or university

  • Country: United States


Explain how sensory systems play a role within consumer behaviour using examples of three well-known brands.

What does ‘the self’ mean and why do marketers pay close attention to ‘the self’ focusing specifically on the public self and private self.

How can a brand have a personality? Critically analyse three brands that have created a personality for their brand.

Explain how brand loyalty can be created in both an online and offline environment. What are the disadvantages of brand loyalty?

Whileexplaining the advantages and disadvantages of a multi-channel strategy outline the way in which a fashion brand of your choice employs a multi-channel strategy.

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