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MKT301 Consumer Behaviour

tag 0 Download 3 Pages / 653 Words tag 21-10-2020
  • Course Code: MKT301
  • University: University Of Kent
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  • Country: United Kingdom

Questions:-

Explain the family decision making process. In your opinion, is social influence within families a concept that is going to follow on through generations? Using the example of your favourite car brand, how do you think the family decision making process is implemented?

 

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