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MKT302 Digital Marketing Strategy Portfolio

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  • Course Code: MKT302
  • University: University Of Kent
  • Country: United Kingdom

Questions :-

Major requirements:

- Explain why the brand has been unsuccessful in their digital marketing strategy.
 
- Identify and describe the target customer the brand is trying to appeal to. Why does the brand not succeed in meeting the needs/wants of the target customer digitally (not in terms of product offering).

- You have been asked to implement Facebook into your digital marketing strategy. Please explain how you would implement Facebook and draw or visualise what an example of your marketing would look like. Use theory from the lectures to support your idea. Your visuals here will show a Facebook page. The Facebook page must show all details of the page including display picture, company information and an example of three Facebook posts.

- You have been asked to implement Instagram into your digital marketing strategy. Please explain how you would implement Instagram and draw or visualise what an example of your marketing would look like. Use theory from the lectures to support your idea. Your visuals here will show your Instagram page. The Instagram page must show all details of the page including display picture, company information and an example of three Instagram posts including hashtags.

- You have been asked to implement one other social media platform into your digital marketing strategy. Please choose a third social media platform, explain how you would implement the platform and draw what an example of your marketing would look like. Use theory from the lectures to support your idea.
 
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