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Introduction
KFC entered the markets of China in late 1980s but had to experience a number of issues due to its tagline i.e. "Finger-lickin' good“ which has deteriorated the sales of the company and had also ruined the sustainability in the Chinese markets due to its improper meaning after the translation
Need for KFC to lunch in Chinese
Chinese markets are highly opportunistic for KFC as the large number of population and high demand for fast food is one of the major reasons for KFC to approach the Chinese markets.
Steps for ensuring the visit of customers after the ‘translation
Steps for achieving successful branding in Chinese market
Solution to the problem
Future Recommendations
Brazill, S.C., 2016. Chinese to English translation: Identifying problems and providing solutions (Doctoral dissertation, Montana Tech of The University of Montana).
Brooks, C., 2013. Lost in Translation: 8 International Marketing Fails. Accessed on: 12th January, 2018. Accessed from:
Duane, S., 2011. Language Barrier: Finger Lickin' Good. Accessed on: 12th January, 2018. Accessed from:
Henderson, I., 2014. KFC, China and Localization: Why Translation is Only the Tip of the Iceberg. Accessed on: 12th January, 2018. Accessed from:
Pym, A., 2016. Translation Solutions for Many Languages: Histories of a flawed dream. Bloomsbury Publishing.
Zhou, L. and Zhang, Q., 2012. Cultural adaptation pattern analysis of McDonald’s and KFC in the Chinese
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