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MKT303 International Marketing 16

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You are to pretend to be the International Marketing Manager of Boost Juice. The Boost Juice team have decided to launch the brand in the United States. As the marketing manager you have been asked to provide an analysis on how you think the brand can succeed in America and devise a global marketing report.
Provide insight into the Boost Juice brand and evaluate the success of the brand in Australia.
1. Outline the marketing techniques used by the brand in Australia
2. Discuss which marketing techniques used in Australia would work in America.
3. Discuss cultural differences that influence marketing decisions in both Australia and America.
4. Apply the following 3 theories; Hofstede’s communication theories, market segmentation theories, marketing mix theories.
5. Provide recommendations as to how the Boost Juice brand can launch in the American market
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