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Assessment Description

When KFC launched into the Chinese market their well-known tagline ‘finger licking good’ made Chinese consumers apprehensive when the tagline was translated as ‘eat your fingers off’. As the International Marketing Manager at KFC you have been asked to present a poster presentation on how you can address this issue (and prevent this from happening again) within the Chinese market.

Assessment Details

Your poster should address the following points:

  • Why there was a need for KFC to launch in the Chinese market
  • What KFC should have done prior to entering the Chinese market to ensure branding was successful
  • What could KFC do to ensure customers still visit KFC after the ‘translation error’.
  • Solution to the problem
  • Recommendations for future entry into another country
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My Assignment Help (2020) International Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt303-international-marketing/kfc-to-launch-in-chinese-market.html
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My Assignment Help. 'International Marketing' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mkt303-international-marketing/kfc-to-launch-in-chinese-market.html> accessed 27 January 2021.

My Assignment Help. International Marketing [Internet]. My Assignment Help. 2020 [cited 27 January 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt303-international-marketing/kfc-to-launch-in-chinese-market.html.


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