The report helps in the entire analysis of different marketing techniques which are being used by Boost Juice Brand in Australia. The proper discussion of the marketing techniques used in Australia by Boost Juice will work in America as well. The cultural differences are required to be discussed which will help in influencing the marketing related decisions in both America and Australia as well.
Marketing techniques is the long term and forward-looking approach wherein the main approach is planning with the major fundamental goals of achieving the sustainable competitive advantage in the entire market. The marketing mix is required to be analysed in such a manner which has helped them in increasing their competitive advantage in the Australian market.
The marketing mix elements of Boost Juice are discussed as follows which are being followed in Australia:
Price is the first aspect in which brand Boost has recognized necessity of having the good pricy policy which helps in meeting the demands of the customers. The brand has several competitors in the market, however Boost Juice tried to capture the entire competitive market by maintaining the low prices and maintaining the quality of the product at the same time as well. The company has tried to offer the strong hold over the market by offering the economical kind of priced juices and this helps the brand in becoming effective (Demangeot, Broderick and Craig 2015).
Place is the other aspect in which this can be seen that Boost is the popular drink and they are the major kind of contributor towards the larger kind of figure of the sales. The distinct kind of policy of distribution has helped in providing the different products to the customers. The channel of supply is inclusive of sending products from the different manufacturers which will help in receiving in bulk kind of qualities. Furthermore, the Boost juice Brand is showing their presence in the different kinds of supermarkets, convenience stores along with department stores.
Promotion is the other aspect in which the brand has been able to gain huge popularity in the market which has helped them in becoming the most popular brands in the entire Australian market. Boost Juice has tried to develop promotion portfolio around the different sports and sports people as well. The company tries to promote the different products through different advertisements in social media and television as well.
Product is the last aspect wherein the product has positioned themselves as Vitaminized Energy-Fuel which has a unique kind of taste and preferences of malt with chocolate. There are different kinds of boost product ranges which helps the company in improving their overall effectiveness in the market of Australia.
Segmentation is the aspect which helps the brand of Boost Juice to attract a specific group of customers. The company tries to segment along with choose the different age groups as their target market to achieve most effective kind of advertising technique and this helps in maximising the sales. This is a convenience kind of product and the company is currently in their maturity phase with the strong brand equity along with brand loyalty as well.
From the above section, this can be seen and analysed that there are different kinds of techniques of marketing which has been used in Australia and this will be working in America as well. From the above techniques, this can be analysed that the major techniques which can work in America are as follows:
Price is the first marketing mix aspect which can work in America as the company can enter into the American market by introducing the different economical pricing strategies which have helped them in becoming successful in the Australian market (Javalgi and La Toya 2015). While entering into the American market, this is essential for them to capture the market against the different other competitors in the market. Furthermore, the volume pricing policy which helped in penetrating the markets in Australian market effectively (Morschett, Schramm-Klein and Zentes, 2015).
Promotion is the other aspect in which this can be seen that the promotional activities wherein the advertising can be done through social media and television along with billboards in reaching the target customers. The promotional offers can do wonders for the brand while entering into the market of America and this will help them in surviving in the attracting a huge customer base. Apart from the different traditional promotional kind of activities, this will be beneficial for the success of the company in the overall market (Gomes, Sousa and Vendrell-Herrero 2017).
These are the different marketing techniques which can be used by the Boost Juice Brand in American Market which will be beneficial for them in gaining success in the overall market. The promotional and pricing techniques are mandatory which are required to be followed in order to become more famous in the market.
Figure 1: Hofstede’s Cultural Dimension
(Source: Stöttinger, Schlegelmilch and Zou 2015)
With the help of the Hofstede’s cultural dimension, this can be helpful in managing the different differences in an effective manner. There are different articles have helped in analysing that there are differences in the choice of the customers preferences in both the cultures.
Power Distance- This is the first aspect in which this can be seen that Australia scores low in the respective dimension wherein they have scored 36 and the communication is not powerful in the Australian society (Choi and Yeniyurt 2015). This creates a huge impact on the marketing decisions of the individuals in Australia as the customers preferences are different from one another and they are price conscious in nature (Papadopoulos and Heslop 2014).
On the other hand, the individuals in the American society are different and they have scored 40 in the respective perspective. This can be seen that the individuals are not price conscious and the preferences of the customers match with one another as well. This will be beneficial for Boost Juice in expanding their market effectively and gain more competitive advantage (Penz and Kirchler 2016).
Individualism is the other aspect in which Australia has scored 90 in the respective aspect and there are differences in the opinions of the individuals in the society. This affects the marketing related decisions which are being taken by individuals in Australia. Collectivism is essential in analysing the decisions related to marketing and this will be beneficial for the making the decisions related to marketing more effective. The individuals are highly individualistic in nature and this will be difficult for Boost Juice to receive success in the market (Samiee, Chabowski and Hult 2015).
On the other hand, the Americans are similar in nature like Australians wherein the score is 91 and they are similar in this respective approach. The collectivism plays a major role in the marketing related decisions in which this will benefit the market in managing the different decisions in an effective manner (Hult et al. 2018).
Masculinity is the aspect in which Australia has scored 61 and this indicates that it is inclined towards the masculine kind of individuals. The main concern in these countries are towards the savings along with the rate of spending in the society and this will help in managing the decisions related to marketing (Hakansson 2015).
Similarly, the same case is in America wherein they have scored 62 in the same approach in which the main concern of the society is towards the different kinds of savings which can be done by the individuals towards purchasing of different products and services (Vellas 2016).
Uncertainty Avoidance is the other aspect in which Australia has scored an intermediate score of 51. The individuals in the Australian society are less threatened towards the unknown kind of situations and this will help them in making the different decisions related to marketing. The Boost Juice Brand will be successful in their approach as the customers are not too threatened to take the different decisions related to the purchase of the juice.
On the other hand, America is very less threatened as the score is 46 and they are approachable in trying the different kinds of new dishes or products in the market without much issues.
Long term Orientation is the aspect in which Australia has scored 21 and this is a normative kind of culture. They are normative in thinking and they are able to take up different challenges which helped them in becoming more normative in the approach.
On the other hand, America has scored 26 and they are normative in nature as well wherein the decisions related to marketing are taken by them without much issues.
Indulgence is the last aspect in which Australia scored 71 and these kinds of individuals have the desire to purchase the different kinds of goods and services without much issues (Demangeot, Broderick and Craig 2015).
On the other hand, this can be seen that America has scored 68 and they have less desire in managing the different kinds of aspects related to marketing in the market.
There are different recommendations which can be provided to the Boost Juice Brand in order to launch their presence in the American market as well. With the implementation of the marketing mix and segmentation theories, this can be analysed that there are few strategies which is essential in nature in managing their presence in the American market. The different aspects which are required to be taken into considerations are as follows:
Choi, J. and Yeniyurt, S., 2015. Contingency distance factors and international research and development (R&D), marketing, and manufacturing alliance formations. International Business Review, 24(6), pp.1061-1071.
Demangeot, C., Broderick, A.J. and Craig, C.S., 2015. Multicultural marketplaces: New territory for international marketing and consumer research. International Marketing Review, 32(2), pp.118-140.
Gomes, E., Sousa, C. and Vendrell-Herrero, F., 2017. International marketing agility. International Marketing Review.
Hakansson, H., 2015. Industrial Technological Development (Routledge Revivals): A Network Approach. Routledge.
Hult, G.T.M., Hair Jr, J.F., Proksch, D., Sarstedt, M., Pinkwart, A. and Ringle, C.M., 2018. Addressing endogeneity in international marketing applications of partial least squares structural equation modeling. Journal of International Marketing, 26(3), pp.1-21.
Javalgi, R.G. and La Toya, M.R., 2015. International marketing ethics: A literature review and research agenda. Journal of Business Ethics, pp.1-18.
Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international management (pp. 978-3658078836). Springer.
Papadopoulos, N. and Heslop, L.A., 2014. Product-country images: Impact and role in international marketing. Routledge.
Penz, E. and Kirchler, E., 2016. Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics. International Marketing Review, 33(3), pp.432-453.
Samiee, S., Chabowski, B.R. and Hult, G.T.M., 2015. International relationship marketing: Intellectual foundations and avenues for further research. Journal of International Marketing, 23(4), pp.1-21.
Stöttinger, B., Schlegelmilch, B.B. and Zou, S. eds., 2015. International Marketing in the Fast Changing World–Introduction to Volume 26. In International Marketing in the Fast Changing World (pp. xi-xvi). Emerald Group Publishing Limited.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach. Macmillan International Higher Education.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2019). Marketing Techniques Used By Boost Juice In Australia . Retrieved from https://myassignmenthelp.com/free-samples/mkt303-marketing-techniques-used-by-boost-juice-in-australia.
"Marketing Techniques Used By Boost Juice In Australia ." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/mkt303-marketing-techniques-used-by-boost-juice-in-australia.
My Assignment Help (2019) Marketing Techniques Used By Boost Juice In Australia [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt303-marketing-techniques-used-by-boost-juice-in-australia
[Accessed 05 December 2019].
My Assignment Help. 'Marketing Techniques Used By Boost Juice In Australia ' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/mkt303-marketing-techniques-used-by-boost-juice-in-australia> accessed 05 December 2019.
My Assignment Help. Marketing Techniques Used By Boost Juice In Australia [Internet]. My Assignment Help. 2019 [cited 05 December 2019]. Available from: https://myassignmenthelp.com/free-samples/mkt303-marketing-techniques-used-by-boost-juice-in-australia.
Presenting a brilliantly written college essay can get quite overwhelming at times. But having the assistance of MyAssignmenthelp.com allows you to let of that burden. Our experts can assist can guide on different essay topics regardless how complex those topics are. Our writers follow the college essay format exactly how according to the instructions provided by the students. In fact, the writers make sure they prepare a detailed essay outline before writing it. Our website comes with services for diverse types of essays for different academic levels. You can find college essay examples and samples on all those different types.
Answer: Introduction With the changes in economic condition and ramified business challenges, each and every organization wants to expand their business internationally to achieve the global success and growth. The whole world is shrinking and there is interconnection of the economies of different nations. The globalisation in the business has been taking momentum throughout the time. It has not only given opportunities to organization to exp...Read More
Answer: Introduction In recent years Telstra Company has always been in motion and ever changing to adapt to changes in the global markets. Internal communication plays a significant role in an organization especially when a company is in transition (Benson, 2014). However, with the increasing globalization and increase in millennial workforce, this has caused internal communication challenges in Telstra (Popper, 2011). Globalizat...Read More
Answer: Introduction An international marketing plan is the multinational process of planning and executing the conceptions, promotion, pricing and others. This is an international marketing plan which evaluates the realistic market options for the selected country by the organisation. The aim of the report is to determine the potential market segment of the company that includes the target markets in the selected country. This assessme...Read More
Answer Rationale There are several reasons as to why the United Kingdom is an excellent market for Yellow Tail wine to venture. For instance, there are various trade routes that link the UK market which makes it viable for Yellow Tail to establish its businesses and curve a market share in the wine industry. More so, United Kingdom has a higher per capita income which implies that people have enough money to spend on imported and luxurious pr...Read More
Answer: Introduction The research focuses on the impact of social media on the buying behaviour of customers. As pointed out by Rodriguez, Peterson and Ajjan (2015) in the modern world, most of the activities undertaken by a person are directed by social media. Therefore, it can be said that while purchasing any product, review provided in the social media remains a reliable source of verification. The research focuses on such impact ...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
I have here this site by one of my friends. It was a nice service for the students. Quicky response. Excellent
I received a perfect score!! The assignment was to identify the best action and the writer nailed all the parts perfectly.
I have made many assignment but i didnt get above 67 marks out of hundred as i pay high amount of money
This was fast and affordable. It would\'ve taken me much longer to start writing my essay. Instead, I\'ve got amazing help and also a great grade!