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MKT 304 : Strategic Marketing

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Question: 

1. Brief introduction about the organization and their current performance in the respective industry. Use IBISWorld in order to write this part.
2. SWOT Analysis.
3. Current positioning through BCG Matrix.
4. Organization’s current customer value creation and co-creation model.
5. Reference List (you must apply Harvard Referencing Style)

In preparing your portfolio, you will need to include images and any other visual aid that supports your analysis.
You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.  
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