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MKT340 International Management 2

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  • Course Code: MKT340
  • University: Charles Sturt University
  • Country: Australia



This assessment task relates to all 6 Learning Objectives for the subject.

Continuing with your chosen company and country used in Assessment Item 2, you will now need to prepare a second report for the company considering the following:

  • Recommend the most appropriate entry mode, corporate and business level strategy, consider Porter’s theory of national competitive advantage, and human resource approach;
  • Outline the international strategy for the company;
  • Outline the multinational structure for the company;
  • An evaluation of cross-cultural communication and managerial philosophies required to motivate and lead cross-cultural teams (nb. also will need to consider required technology environment strategy required to keep everyone in the loop).
  • Provide recommendations for potential benefits, risks and changes to the company to operate in the country chosen.

This assessment task will assess the following learning outcome/s:

  • be able to evaluate the implications for managing teams and businesses in a globalised world.
  • be able to research the political, legal and economic environment of a country and analyse managerial implications for leading teams and operating a business.
  • be able to evaluate the main theories, concepts and models of culture and use these theories to make recommendations regarding management of cross-cultural communication, negotiation and conflict resolution in a multi-cultural team environment.
  • be able to investigate cultural differences in relation to decision making, motivation and leadership and recommend management strategies for Human Resource policy and leadership of cross-cultural teams.
  • be able to effectively communicate recommendations regarding the viability, form and function of a firm's international operations.
  • be able to identify the ethical and corporate social responsibility issues managers may face when operating internationally and develop a strategic response to these issues.

This assessment task is designed to:

  • encourage independent research into the cross-cultural management issues of doing business in a particular country
  • allow you to apply your understanding of macro-economic issues when recommending strategies for international operations
  • provide you with experience in writing an authentic workplace report that includes recommendations and justifications which are based on research and analysis.
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