Develop students’ awareness of the different socio-cultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented and to sensitize them to including ethical and sustainability issues in the international marketing context.
Analyse and evaluate global issues and describe concepts relevant to all international marketing activities
Develop relevant management skills for planning and expanding activities in global markets.
Develop and enhance critical thinking skills, in relation to foreign market assessment, through structured analysis and synthesis of data sets on two country markets, and through justified decision making via the selection of a specific country market.
Develop and enhance skills to work in a group / team.
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