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MKT501 International Marketing

tag 1 Download 8 Pages / 1,890 Words tag 28-04-2020
  • Course Code: MKT501
  • University: Charles Darwin University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


The Australian market is limited by its industries, size and location. The majority of Australian businesses are small and medium sized enterprises (SMEs) who are increasingly looking at overseas markets to expand their marketing activities and grow their business. The Asia Pacific is a region on which a growing number of Australian businesses are focussing their international marketing activities. Overall, the region’s economies are growing, however, growth and opportunities are different for each country or industry within the region. Although international marketing can provide a range of opportunities for business growth, it is also challenging as each country consists of a distinctive market environment and specific consumers.

For all three assignments in this unit, you will take on the role as an International Marketing Consultant who assists an Australian company with their international market expansion. A list of possible businesses and international markets will be made available in the Assessment Area on Learnline.

You will focus on developing an in-depth understanding of your client’s business and products, the domestic and global industry sector it is operating in, as well as develop consumer profiles for the industry sector and your business client.


  •  Provide a company and product overview
  •  Develop industry sector profiles (domestic and global)
  •  Develop consumer profiles (company and industry)
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Total 8 pages

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My Assignment Help. (2020). International Marketing. Retrieved from

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My Assignment Help. International Marketing [Internet]. My Assignment Help. 2020 [cited 16 August 2022]. Available from:

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