Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

MKT501 Marketing Management

tag 0 Download 12 Pages / 2,956 Words tag 16-12-2020
  • Course Code: MKT501
  • University: Charles Sturt University
    icon

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: Australia

Queston:

Marketing Management

Often times, business organizations operating in fiercely competitive markets are confronted by a variety of challenges. These may include poor market acceptance, weak market performance, limited market penetration and unfavorable corporate reputation arising from corporate scandals, product or service failure, loss of market share and so on. As such it is common for business organizations to address these issues by pursuing strategic alliance activities, reengineering, service/product innovation, corporate venturing, Total Quality Management, introducing new products & so on.

Directors in charge of marketing, marketing communications, and corporate communications activities often respond to these challenges by developing strategic corporate and marketing communications plans that firmly supports the achievement of marketing and overall organizational goals.

As an Executive MBA student, you are required to do two things:

  1. identify a specific marketing or marketing communication challenge within your firm; &
  2. develop a marketing or marketing communication plan to address this problem.

Please bear in mind that:

  1. The problem that you identify is not the focus of this exercise. You’re simply required to identify this problem in order to understand the nature of the problem. Therefore you’re not expected to devote your entire coursework to it. 
  1. What is critically important under this exercise is to develop a product marketing or corporate marketing communication plan to address this problem. You are advised to identify the marketing challenge that you wish to solve within your organization before the second week of class. 
  1. In order to develop a sound marketing communication plan, you must come up with a strategy. Without a strategy, you don’t have a plan. Therefore, you are advised to undertake your assignment using the 3Cs strategy (customers, competition, company or company’s product) by Kenichi Ohmae. The philosophy of the 3C is here explained: what is that thing that the customer wants, that competition cannot deliver, but that the company, or a new company product can offer? The use of the 3Cs demands the conduct of a market research. If your company is a monopolist institution (i.e. government agency/parastatal) without even a single competitor, then, please feel free to use positioning or repositioning strategy. This involves the 2Cs: customer & company. 
  1. Market research: once you have identified a marketing problem within your organization, you must quickly undertake a market research in order to generate competitive insight(s) (see point 5) into the challenge(s) of customers’. Customer in this case may be internal or external. It is advisable for you to develop the instrument for your research as soon as you can in order to administer the instruments and get your results in good time. You may conduct your research online through survey monkey https://www.surveymonkey.com if for instance you’re conducting a survey or adopting a questionnaire. A copy of your research instrument must be placed under the appendix section of your work as it would be scored. In order to help your thought the process, I attach a sample questionnaire. 
  1. Competitive insight(s): Your questionnaire, interview schedule or whatever research instrument that you have chosen must have a question that clearly interrogates gaps in the marketplace, which is creating a need for customers. Without such insight, you cannot possibly develop a strategy direction for your plan. Question 12 in the attached sample questionnaire gives a good example. Absence of the incorporation the “market gap” question within the questionnaire would make your entire work faulty and this may lead to failure of coursework. 
  1. The use of high resolution images helps in driving a point home in marketing. Poor resolution images are highly discouraged. You should be able to obtain such images here: https://www.google.com.ng/imghp?gws_rd=ssl
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 12 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Marketing Management. Retrieved from https://myassignmenthelp.com/free-samples/mkt501-marketing-management/integration-of-insights.html.

My Assignment Help (2020) Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt501-marketing-management/integration-of-insights.html
[Accessed 29 September 2022].

My Assignment Help. 'Marketing Management' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mkt501-marketing-management/integration-of-insights.html> accessed 29 September 2022.

My Assignment Help. Marketing Management [Internet]. My Assignment Help. 2020 [cited 29 September 2022]. Available from: https://myassignmenthelp.com/free-samples/mkt501-marketing-management/integration-of-insights.html.


Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

loader
250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!

icon

Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?