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MKT502 Clients And Markets

tag 0 Download 16 Pages / 3,788 Words tag 26-07-2021
  • Course Code: MKT502
  • University: Charles Darwin University
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  • Country: Australia

Question:

  • Develop understanding of the relevance of psychology, buying behaviour and marketing theory
  • Help you appreciate the practical application of theory and its relevance to designing an effective marketing mix
  • Require the concepts discussed in the course to be related to the marketing mix in order to achieve appropriate marketing objectives
  • Help you to distinguish between the various internal and external influences that affect buyer behaviour and explain the likely responses to different marketing stimuli by customers in a specific  marketing situation
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Total 16 pages

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