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MKT502 Clients And Markets

tag 0 Download 15 Pages / 3,671 Words tag 19-07-2021

Question 

You identified a specific B2B and a specific B2C market segment for the DSO to target. It continues on directly from Assignment  and moves to the positioning and marketing mix planning stages of the market segmentation process.

You are required to describe the behaviour of your chosen segments in detail using the psychology concepts and theory covered in the unit. You are then to make recommendations for the marketing mix that clearly build upon this understanding of buyer behaviour.

  • Develop understanding of the relevance of psychology, buying behaviour and marketing theory
  • Help you appreciate the practical application of theory and its relevance to designing an effective marketing mix
  • Require the concepts discussed in the course to be related to the marketing mix in order to achieve appropriate marketing objectives
  • Help you to distinguish between the various internal and external influences that affect buyer behaviour and explain the likely responses to different marketing stimuli by customers in a specific  marketing situation
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Total 15 pages

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My Assignment Help. MKT502 Clients And Markets [Internet]. My Assignment Help. 2021 [cited 28 January 2023]. Available from: https://myassignmenthelp.com/free-samples/mkt502-clients-and-markets/buyer-behaviour.html.


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