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MKT502 Clients And Markets

tag 0 Download 15 Pages / 3,507 Words tag 22-10-2021
  • Course Code: MKT502
  • University: Charles Sturt University
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  • Country: Australia

Question:

You are required to describe the behaviour of your chosen segments in detail using the psychology concepts and theory covered in the unit. You are then to make recommendations for the marketing mix that clearly build upon this understanding of buyer behaviour.

More specifically the assignment will:

• Develop understanding of the relevance of psychology, buying behaviour and marketing theory 
• Help you appreciate the practical application of theory and its relevance to designing an effective marketing mix
• Require the concepts discussed in the course to be related to the marketing mix in order to achieve appropriate marketing objectives
• Help you to distinguish between the various internal and external influences that affect buyer behaviour and explain the likely responses to different marketing stimuli by customers in a specific  marketing situation  
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Total 15 pages

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