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MKT570 Integrated Marketing Communications

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The overall task based around two aspects. First, that each student can develop a theoretical understanding of the underlying principles of Integrated Marketing Communications (IMC). Second, that each student will be able to apply these principles by developing a comprehensive IMC program for a major marketing related issue faced by an organisation. 

In this task you will develop an IMC program for one organisation. 

You are to assume you are a senior account executive with M&C Saatchi (Australia) and you are pitching your approach to a potential client organisation below. 

develop a new IMC pitch for only one of the following cases:

(a)    Commonwealth Bank of Australia - to address the adverse publicity and reputational damage from the Banking Royal Commission in 2018 or; 

(b)    The Australian Medical Association – to seek to ban the advertising of junk food and sugary drinks to children and to introduce a tax on sugar or; 

(c)    AMP – to address the adverse publicity and reputational damage from the Banking Royal Commission in 2018.

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My Assignment Help (2021) Integrated Marketing Communications [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/case-of-commonwealth-bank-of-australia-adverse-publicity.html
[Accessed 20 April 2021].

My Assignment Help. 'Integrated Marketing Communications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/case-of-commonwealth-bank-of-australia-adverse-publicity.html> accessed 20 April 2021.

My Assignment Help. Integrated Marketing Communications [Internet]. My Assignment Help. 2021 [cited 20 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/case-of-commonwealth-bank-of-australia-adverse-publicity.html.


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