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MKT570 Integrated Marketing Communications

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Question:

Task:

Evaluation and application of the communication model

Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work.

The report should be a critique and application of the communication model.

Based on what you have learned and observed in this subject to-date and additional scholarly research ensures you include the following:

Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen.

Illustrate and discuss the theoretical communication model outlined by Belch et al, (2014).

Using the communication model, critically evaluate your chosen organisation's approach to IMC. As stated earlier, you can choose your organisation, but it must be well known.

Applying what you have learned regarding IMC and the communication model, provide your recommendations for an appropriate communication strategy for the organisation including recommendations for suitable communication mix. Make sure your recommendations cater to the contemporary needs of customers/consumers.
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To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). Integrated Marketing Communications. Retrieved from https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/eco-stores-in-australia.html.

My Assignment Help (2021) Integrated Marketing Communications [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/eco-stores-in-australia.html
[Accessed 26 October 2021].

My Assignment Help. 'Integrated Marketing Communications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/eco-stores-in-australia.html> accessed 26 October 2021.

My Assignment Help. Integrated Marketing Communications [Internet]. My Assignment Help. 2021 [cited 26 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/eco-stores-in-australia.html.


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