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MKT570 Integrated Marketing Communications

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As part of your plan you need to identify:

  • Communication objectives (What are your key objectives for the campaign?)
  • Segments and target market (who are your consumers/customers/clients?)
  • “Creative idea” what is your message?
  •  Positioning Strategy
  • Communication strategy Mix Media Mix (digital, print, social etc.)
  • Basic budget concepts (how much will your media/creative messages cost?)
  • Evaluation metrics (how will you measure the success? – Brand Awareness needs to be defined through research both before and after the campaign etc.)

Learning outcomes:

  • being able to evaluate theoretical concepts underlying integrated marketing communications;
  • being able to examine and evaluate various elements of a contemporary communication mix;
  • being able to critically evaluate marketing communications for a range of organisations and reflect on current organisational marketing by using communications tools; and
  • being able to apply theoretical frameworks that integrate various elements of marketing communication to a specific organisation communications problem to develop an IMC plan.
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My Assignment Help. Integrated Marketing Communications [Internet]. My Assignment Help. 2021 [cited 22 September 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt570-integrated-marketing-communications/theoretical-concepts-of-underlying-integrated.html.

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