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MKT5AMR Applied Marketing Research

tag 0 Download 11 Pages / 2,711 Words tag 01-03-2021

Question:

In order that the social mission of the retreat can be fulfilled, its commercial feasibility needs to be established.  To lose the gap in current knowledge, a number of interlocking marketing research projects need to be conducted to determine this feasibility. 

This study is required in order to determine:

  • Concept test: The reaction of target audiences to the yoga social enterprise concept, the relative importance of the social mission to crate purchase intention and propensity to adopt the service
  • Value chain: A definition of the benefits sought and the scope of the product/services required by each target audience at each stage of the decision process
  • Demand: The characteristics and volume of demand in key markets (tour planning horizons, duration, logistics, seasonality etc.)
Mix decisions: Price points and profit expectations (intermediaries & yoga tourists) and key communication channels
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Total 11 pages

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My Assignment Help. MKT5AMR Applied Marketing Research [Internet]. My Assignment Help. 2021 [cited 27 January 2023]. Available from: https://myassignmenthelp.com/free-samples/mkt5amr-applied-market-research/international.html.


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