Students must research National Australia Bank. Students are to write an Integrated CRM Strategy Plan in Report.
Students are strictly forbidden to contact either the organisation or any of its employees for the purpose of this assignment, whether formally or informally. Furthermore, no student should be employed by the organisation selected in a management role.
Students are required to provide a CRM implementation plan. For this you required to select one of the 3 automations- Sales Force Automation, Services Automation or Marketing Automation based on the company business case. The report should mainly cover what automation to implement. Student to identify which suite vendor is most suitable for the business.