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MKT600 Marketing

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Question:

Scenario:

Choose any small business wanting to either expand through a new product development or a new market entry (locally and/or internationally)

Tasks:

1. Discuss the buyer behaviour in relation to your chosen business
2. Analyse the microenvironment (the relevant publics, the suppliers and the marketing intermediaries).
3. Summarise the likely competitors, what they offer and who they seem to target
4. Analyse the macro environment. What are the society-wide influences on chocolate products? Are there demographic, economic, natural, technological, political, or cultural trends that will affect the business?
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