E-commerce based marketing facilities are weaving a new business universe in Australia. Instead of catering to a limited geographical area and restricted demographic details, new age businesses are thriving on the wings of the internet and expanding their horizons (Hasan, 2015). www.chilliecholoccatemarketing .com is an internet-based marketing solution providers. Their physical office is located in McLaren, however, they are catering to the clients across Australia and serving clients in the cloud-based environments. They are providing online marketing solutions to the customers with the help of the tools like Email-Marketing, Search Engine Optimization and Social Media Optimization. This company graduated its base from being an event management company.
The company has this specialization in procuring the online infrastructure for some existing businesses that are seeking for an online expansion. They also have a specialization in marketing the events and on ground publicity campaigns. Recently this company also added the exercise of “customer retention” in its portfolio as well. This company follows the structure of an organization where small teams work under the status of a molecule. It means they act as an autonomous entity for a maximum number of operational decisions.
This company works on a Linear model of the hierarchy where the culture of “first name organization prevails (Ismail, 2014). There are no formal reporting lines involved. Since it is an SME working with a staff of 200 employees, many small teams of the employees cater to the needs of the customer. The company has this goal of maintaining zero error plan execution and prompt actions in a seamless environment. The concept of zero error plan execution is necessary for the company because they are dealing in an area where last-minute amendments are an order of the day (Enge, 2016).
It also means that all the team members can practice their discretion during crunch moments and sail the ship without giving any formal notice to the captain. Google promoted this culture where they formed small teams with a specialist on board (Schmidt, 2014). Every specialist is a master in his respective field. The job of the team manager is to create an interactive platform where the needs of the operations can be communicated in an informal environment (Wright, 2017).
Small teams of the specialists clubbed together with a manager deals with the client. They prepare the task sheets. The base camp of the organization has a pool of talented knowledge workers where they distribute the tasks. Just like it happens in a business process outsourcing unit.
The operational framework of this organization serves the interests of the stakeholders well. There are three layers of the stakeholders are present, the first layer belongs to the promoters of the organizations and the people that are looking for the execution part. The second layer belongs to the businesses and the service providers that are seeking the services of the www.chillychocolatemarketing.com. The third layer of the stakeholders is the customers.
The principle of the “Creation of seamless homogenous layer of ease in the virtual world works as the guiding line for all the stakeholders, all the three layers of the stakeholders are in a constant touch where they are listening to each other's feedback on the merits of check and balance and improving the services (Wu, 2009).
The marketing division pitches the services to the clients and prepares a data from them. Another team prepares a case study and then company representatives present business proposals to the prospective clients. Once a client shows interest in the proposal a separate team starts taking care of the needs of the client. The upper layer of the organization conducts customer satisfaction surveys. In the current practices, most of the internet based SME's don't conduct surveys to check the efficiency of their teams. Instead, they prefer to understand the viewpoint of the clients from an objective point of view and inculcate the suggestions for the implementation at the planning stages (Tsaih, 2015).
Google started this informal culture and now many organizations are following it. www.chilliechocolatemarketing.com works on a model where small teams share a big infrastructure. It is an innovated version of the working model of a regular advertisement agency. A specialized team constantly handles the client and create a seamless environment for them. A manager working with the specialized team collects the operational requisites and expedites them with the help of the talent pool (Jefkins, 2016). The command line of the organization does not follow a reporting culture. It is a right kind of environment where equally talented people with strong specializations are working in a team and catering to a product that demands creativity every time.
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