By emphasizing on the Nestle website the latest news is related with “Brain health key for Australian one million senior dogs”. Through this it has been identified that company introduced a new product in the market for dogs. The product launched by the company is beneficial for the age of 7 or above it. The product launched by the company consists of the nutrients that help to nourish the body of the dogs. In this product there are different oils which are mixed that help to provide energy to dogs so that they can live for long.
The company introduced the product in the Australian market, as it has been examined that majority of the individuals are conscious for their dogs. It has also been analyzed that approximately 85 % of the pet owners believe that physical health is important for the dogs as it helps them to live for long time (The Australian, 2018). This product is beneficial for the dogs as it can help them to gain energy which is important for a proper growth.
In the recent era, Australians are focusing on spending on various factors that are related to dogs. They are so conscious that they spend approximately $12 billion in securing the pets by taking into consideration the facilities related to insurance and also grooming. Nestle provide the information and enhance the awareness of the citizens by posting the information in the news sites and also on the social platform (Espinoza-Orias, Cooper and Lariani, 2018).
By analyzing all the factors, it has been stated that demand of the product can be enhanced easily as it is introduced in the Australian market. Through sales the company can earn profits that can directly impact on the overall growth.
Also, it has been investigated that Peter launched a latest ice cream with Arnott’s collaboration. In this product the biscuits are mixed with the ice cream which creates a different taste. The main aim of introducing the product in the market is to attract the customers who love ice cream and biscuits. The company introduced this product in the Australian market. It has been analyzed that Arnott’s is one of the popular brand in terms of products which are made of biscuits. The company has a strong customer’s base which also made the biscuit ice cream popular (Australian Food News, 2017).
The customers who purchase the products of the company are also attracted towards the product launched by the company in the market. It has been evaluated that the collaboration with Arnott’s assists the company in achieving goals and objectives in the competitive market. By introducing the product in the market it has been seen that that the company focuses on maintaining the customer base which directly impact on the overall growth of the organization in the competitive market.
So, the step taken by the company is beneficial as it helps the company to attract more customers towards the products and services of the company. Therefore, the concept taken into consideration by the company will be successful in the market.
It has been examined that in the fast moving consumer goods sector there are three biggest companies Nestle, Unilever and P&G. These companies are the largest companies and focuses on proper segmentation. By having proper investigation on the website of P&G it has been analyzed that the company focuses on the earning more profits. The products of the company are distributed on the global platform which helps the company to earn more profits. Also the company has more than 300 brands but the emphasis is on the 22 labels that help to earn more profits (P&G, 2018).
By focusing on the Unilever website it has been investigated that company choose the multi brand tactics and also focuses on advertising the products in the market so that strong customers base can be maintained (Unilever, 2018). The products of the company are different from each other and each has their own target market. In context to geographical segmentation it has been analyzed that company is flexible (Mukiira, Musau and Munyao, 2017).
Nestle is one of the largest food and drink company located in Switzerland. It has been seen that company is on the 1st rank in context to FMCG companies. The focus of the company is to attract customers of all age groups (Nestle, 2018). The products of company are for all the age group and the targeting is done according to the products.
It has been observed that P&G and Nestle are one of the largest companies in the developed countries but Unilever focuses on the large area and also on the rural area. The main emphasis of the Nestle Company is to offer variety of products in the market and also to distribute the products with the help of proper marketing mix. If products are distributed in a proper manner then impact can be seen on the sales of the company.
From the overall evaluation it is recommended that P&G should focus on targeting the new market so that operations can be enhanced and also growth can be attained in the competitive market. It will help the company to compete with the competitors prevailing in the market. Nestle should also emphasize on the overall profitable products and should try to introduce more products for the age generation.
In context to Unilever Company it is recommended that company should focus on manufacturing the variety of the products in the market by emphasizing on the new market. The target of the company should be on the new market so that it can be easy to earn more profits and also it will assist in sustaining in the high competitive market. The target should also be on the all market segment so that it can be simple to accomplish goals and objectives.
With the target market the company should also focus on offering good quality to the customers so that customer satisfaction can also take place in an effective manner. It is important for the company to focus on satisfaction level of the customers so that growth can be attained in the competitive market (Torres-Moraga, Vásquez-Parraga and Zamora-González, 2008).
Australian Food News., 2017. Peters and Arnott’s partner for new ice cream range. [Online] Available from: https://www.ausfoodnews.com.au/2017/07/26/peters-and-arnotts-partner-for-new-ice-cream-range.html. [Accessed on 30 aug 2018].
Espinoza-Orias, N., Cooper, K. and Lariani, S., 2018. Integrated product development at Nestlé. In Designing Sustainable Technologies, Products and Policies (pp. 447-456). Springer, Cham.
Mukiira, E.M., Musau, M.C. and Munyao, M.J., 2017. Effect of Experiential Marketing in Building Brand Equity: A Case of Selected Unilever Tanzania Brands. International Journal of Supply Chain Management, 2(1), pp.1-31.
Nestle., 2018. About us. [online] Available from: https://www.nestle.in/aboutus. [Accessed on 30 aug 2018].
P&G., 2018. Who we are. [online] Available from: https://us.pg.com/who-we-are. [Accessed on 30 aug 2018].
The Australian., 2018. The Weekend Australian. [online] Available from: https://www.theaustralian.com.au/life/australians-are-spending-12-billion-a-year-on-their-pet-animals/news-story/f2a29f12f8d8ac158dc769968eddc4c2. [Accessed on 30 aug 2018].
Torres-Moraga, E., Vásquez-Parraga, A.Z. and Zamora-González, J., 2008. Customer satisfaction and loyalty: start with the product, culminate with the brand. Journal of Consumer Marketing, 25(5), pp.302-313.
Unilever., 2018. About Unilever. [online] Available from: https://www.unilever.com/about/who-we-are/about-Unilever/. [Accessed 30 aug 2018 ].