Read the case study based on Morrisons:
Following the recent launch of the “Match and More” card, you have been appointed as the Marketing Manager of Morrisons to ensure their new loyalty card is fully integrated as part of their CRM strategy
1. Produce a report to present to the senior management team, evaluating how relationship marketing can help an organisation retain customers. Evaluate how effective the organisation is in retaining its customers compared to two main competitors
2. Following on from question one, outline how Morrisons could apply Relationship Marketing concepts in order to increase the total value proposition of the new loyalty card. You should focus upon the five primary stages of customer value as outlined by Buttle.
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My Assignment Help. (2021). Relationship Marketing. Retrieved from https://myassignmenthelp.com/free-samples/mkt6001-relationship-marketing/consumer-retention.html.
"Relationship Marketing." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mkt6001-relationship-marketing/consumer-retention.html.
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[Accessed 26 October 2021].
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My Assignment Help. Relationship Marketing [Internet]. My Assignment Help. 2021 [cited 26 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mkt6001-relationship-marketing/consumer-retention.html.
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