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MKT601 Strategic Management:

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  • Course Code: MKT601
  • University: University Of Michigan
  • Country: United States


Within this you are to: Section 1:
• Critically discuss the way in which strategic planning can benefit your chosen organisation.
• Critically discuss the role of environmental analysis as part of the strategic planning process.
• Undertake an environmental analysis using different tools discussed on the module, which will be used to inform the rest of the report.
Section 2:
• Prepare an evaluation report, of your findings, via a SWOT, you should highlight what the analysis reveals about your chosen organisation.

Section 3:
• Finally, make recommendations on the future direction of the firm, for the medium-long term of the organisation. You are also asked to provide an Executive Summary which should briefly encapsulate your whole assignment.
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