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MKT701-Analysing Video Game Market

tag 0 Download 2 Pages / 324 Words tag 09-09-2020

Question:

(1) Examine the elements of the external environment that shape competitiveness in this industry. What are the political, economic, social, and technological forces shaping the industry? Construct a PESTLE analysis that reflects your findings.

(2) What were the key factors to success in the video game market in this case? What about the future?

(3) In this complex industry, identify and discuss how value is created. How might a value chain for the industry be structured?

(4) The video game market is made up of varied smaller markets. How does a firm compete in this industry? Outside quality research resources are encouraged in your case analysis answers.

 

 
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