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MKT82210 Marketing

tag 0 Download 15 Pages / 3,589 Words tag 04-02-2021

Question:

The intangibility of services was seen by service marketers as the first obstacle in their criticism of the applicability of marketing concepts to services. It is important to note that there is a continuum of products versus services, with many products also involving a service component and vice versa. Your text distinguishes five categories of offerings:

  1. Pure tangible goods e.g. salt, toothpaste
  2. Tangible goods with accompanying services e.g. cars and computers
  3. Hybrids e.g. restaurants
  4. Major service with accompanying minor goods and services e.g. an airline trip
  5. Pure service e.g. baby-sitting

In your last reading your text suggested that continuous innovation is a necessity. The text also explores some success factors for developing new products, many of these derived from research studies. These include:

A unique, superior product

A well-defined product concept prior to development

A deep understanding of customer needs

Technological and marketing synergy

Quality execution in all stages of the new product development process

Market attractiveness

Careful assessment of the target market, product requirements and benefits before proceeding

Organisational culture, processes and teamwork.

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Total 15 pages

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My Assignment Help (2021) Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt82210-marketing/excellence-in-the-electronics-industry.html
[Accessed 01 December 2022].

My Assignment Help. 'Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt82210-marketing/excellence-in-the-electronics-industry.html> accessed 01 December 2022.

My Assignment Help. Marketing [Internet]. My Assignment Help. 2021 [cited 01 December 2022]. Available from: https://myassignmenthelp.com/free-samples/mkt82210-marketing/excellence-in-the-electronics-industry.html.


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