Part A
Q1. In order to enhance the overall sales and market share of David Jones, the company is suggested to incorporate the practices of online selling. Implementation of effective marketing strategy by analyzing the potential customers and market-leading products will further facilitate the organization in gaining competitive advantage in the market.
Q2. There is no denying the fact that goods and services vary in many aspects, but the only common ground between both is customer's expectation of being cost-effective. As a marketing manager of a restaurant in Melbourne, the restaurant is recommended to provide effective and efficient services to the customers.
Part B
Q3. Considering the contemporary market situations of Qantas Airline, the company should strictly emphasize the implementation of effective MIS. Furthermore, the company is also advised to understand the policies of better customer service by using traditional academic policies. Also, implications of survey questionnaire method will also facilitate the proposed objective.
Q4. Out of the 7P's of marketing mix practices, promotion is considered as the most significant factor due to its contribution to the overall development of the organizational development practices. Along with this, it also assists the organization in making the product and services accessible to every customer.
Q5. Understanding of consumer behavior is a crucial factor in every business. Therefore, it is necessary to understand the family life cycle and lifestyle of the target customers, which can further aid the company in determining the effective marketing policies and business development strategies.
Q6. In the sector of motor vehicles, business market is defined as the sale and purchase of products or service by one organization to another, which will be used either for reselling or for business development. However, the consumer market is defined as the market practices in which goods and services are transited between organizations and multiple customers.
