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MKTG100-Importance Of Markting To An Organisation

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Using one or more of the activities you have undertaken over the past 3 weeks to inform your paper, address the following topics in a short brief.
1. In what ways has your view of marketing changed/not changed as a result of what you have learned since the beginning of the semester?
2. Why is/isn’t marketing important to an organisation?
3. Do you feel that marketers are manipulating you in how they market products? Why?
4. Moving forward, in what ways do you think you will be able to apply what you have learned in this subject.


Marketing can essentially be described as an extensive concept which involves all procedures from manufacturing of the goods to the point it reaches the end consumer. It starts with the idea generation of any product after the need has been identified for it to the customer service which is provided to the customer after the goods have been sold (Baker and Saren 2016). The report is reflective in nature and thereby presents my views on the activities which have been undertaken over the past three weeks.

Views on the Subject

Before undertaking this semester, I did not view Marketing as a wholesome procedure but instead associated it with only advertising and selling of goods and services. I believed that promotion primarily constituted a major share of marketing and the other concepts like pricing, idea generation were not a part of marketing. However, after attending the lectures in this semester and undertaking various case studies as well as class assignments, my views on marketing as a subject as well as a concept have changed considerably and I believe that marketing is quite comprehensive in nature and that it encompasses all the aspects related to the product and the service being provided to the customers.

Importance of Marketing in organization

Marketing is one of the most crucial functions in a firm and having said that it can also be stated that without a proper marketing department a firm would not be able to survive (Zimmerma and Blythe 2013). Marketing plays an essential role in the domain of business and without a Marketing department, the firm will not be able to understand the needs of the different customers or be able to design the products to be launched accordingly. Moreover, the organization will also not be able to understand how the product needs to be launched in the market and what pricing policies, promotional ideas, places and people to involve in the process. Hence, I believe that marketing is essentially very important for the organization.

Manipulation in Marketing

Information which is being provided by the companies have become abundant in nature and therefore the customers have become vulnerable to manipulation (Meffert 2013). According to me, for this reason, I believe that the marketers are manipulating the customers in their choices by making them highly materialistic in nature and inducing them to purchase the products they have to offer. For instance, when Apple markets its products, it creates a sense if need in the customers in lieu of which they actually consider purchasing the products which are actually not required (Shukre 2013). Therefore, I believe that manipulation is a common trick used by all marketers in their endeavors.

Application of the subject

After studying the subject this semester, I believe that the knowledge which I have gained in the subject will go a long way in assisting me to understand the marketing processes of the different companies in a better manner. As I plan to pursue a career in marketing in future, the knowledge gained in this subject will accompany me to make better decisions in the corporate domain.


Hence, from the reflective analysis it can be understood Marketing as a subject as well as a concept is very comprehensive and for this reason, an understanding of the subject goes a long way in helping an individual to attain success. As a student, understanding the concepts, have assisted me a long way by making me more confident and creative. 


Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.

Meffert, H., 2013. Marketing-Management: Analyse—Strategie—Implementierung. Springer-Verlag.
Shukre, A., 2013. Marketing management. Routledge.

Zimmerman, A. and Blythe, J., 2013. Business to business marketing management: A global perspective. Routledge.

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