Utilitarian and Hedonic Attributes
Organic labelled products possess hedonic value attributes such as good quality that is visually attractive. For example, there is National Antibiotic Monitoring Program and National Agricultural Residue Survey who ensure that organic products from Australia meet safety standards before consumers buy them. In addition, the application of hedonic value in food production ensure use of appropriate materials which ensure that the final product can give consumers required vitamins, proteins, and other useful minerals. This is achievable by observing strict production procedures, which is environment-friendly, and use of organic materials.
Made in Australia products are of high quality that meets the standards of many nations such as the United States, European Union, Singapore, Korea, and Japan. Australia has been exporting agricultural products to the mentioned countries for many years because of good quality to retain market access for far too long. Besides, Australian products have traceability abilities. For example, the country has most advanced National Livestock Identification System which make them authentic compared to other products.
Made in Australia products have more personal and subjective utilitarian value since people enjoy using them due to good quality. People often obtain entertainment, relaxation, and visual attraction, which meets individual needs. Furthermore, Australian made products enable users to obtain a utilitarian value as they meet the standards of consumption. These products have efficiency and perceived ease of use, as they are cost-effective and easily accessible. For example, Australian agricultural products do not have hidden costs that subdue farmers and consumers. As such, consumers obtain the efficiency of accessibility and transparency of pricing.
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