Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Phone no. Missing!

Please enter phone for your order updates and other important order related communication.

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

MKTG1104 Marketing Research

tag 0 Download 12 Pages / 2,786 Words tag 07-07-2021


1.A: Critically evaluate the draft questionnaire developed for the research . Specifically focus on whether the data collected would address the research objectives of this phase of the research; and the appropriateness of the length, layout, and use of screening and skip questions. 

 B: What data collection method would you recommend for this survey? What are the advantages and disadvantages of using your recommended method?  

C: Considering the specification of the research sample given in the research brief, make a recommendation on the type of sampling method that should be used in this research. What are the advantages and disadvantages of using this method? 

D: Explain how you will analyse and report the data collected from the questionnaire. In your discussion explain three inferential statistical tests would be appropriate to address research objectives 1 and 2.

2.Make a recommendation on what research method(s) could be used in Phase 2 of the research project. Specifically, you should address the data collection method(s) and the proposed sampling plan(s). In your response discuss and justify your recommendation using theory, and show how this would address the research objectives of Phase 2 and complement the questionnaire in Phase 1.

3.Develop an instrument to be used for data collection based on your recommendation of a research method provided in2. In your response discuss how your instrument will (a) achieve the objectives of this phase (i.e. Phase 2) of the research and (b) complies with the principles of instrument design. (Focus on the structure/layout and use of questioning techniques rather than the content of the actual questions)

4.It has been proposed that there is a need for retailers to increase their communication about their private-label brands to consumers, in order to improve consumer awareness of the price and quality difference between national brands, ‘traditional’ private-label brands and ‘premium’ private-label brands such as the proposed range of premium private-label toothpaste and oral hygiene products.

A: Using the theory and frameworks discussed in this course, explain how this proposed research project could be turned into a longitudinal research study. Why would a longitudinal research study be of benefit to supermarkets in their continued evaluation of their category management and private-label brands? 

B: Make a recommendation on how such a longitudinal research study would be designed. In your answer discuss how many ‘waves’ of research should be conducted and how often. Make sure to link your response back to the decision-making needs of the organisation. 

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Unique Document

Under Evaluation

Get Money
into Your Wallet

Total 12 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). Marketing Research. Retrieved from

My Assignment Help (2021) Marketing Research [Online]. Available from:
[Accessed 01 December 2022].

My Assignment Help. 'Marketing Research' (My Assignment Help, 2021) <> accessed 01 December 2022.

My Assignment Help. Marketing Research [Internet]. My Assignment Help. 2021 [cited 01 December 2022]. Available from:

Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Please enter phone for your order updates and other important order related communication.

250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!


Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on then please raise the content removal request.


5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

callback request mobile
Have any Query?