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MKTG2006 Digital Communication Management

tag 0 Download 8 Pages / 1,927 Words tag 05-11-2020
  • Course Code: MKTG2006
  • University: Curtin University

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  • Country: Australia


Experiential developments in SME fashion pop-up store strategies.

The role of technology in enhancing the customer experience.

Understanding customer experience throughout the customer journey.

Examining Mediating Effects of Customer Shopping Experience on the Relationship between Antecedents of In-Store Experience and Impulse Buying-A Theoretical Framework

Effects of channel experiences and direct marketing on customer retention in multichannel settings.

Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer.

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Total 8 pages

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