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MKTG202 Marketing Research

tag 0 Download5 Pages / 1,089 Words
  • Course Code: MKTG202
  • University: Macquarie University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: Australia

Questions:

You will identify who you think the target market/s is for the piece, what the message is and how it was executed. Questions to consider:
 
1. Is it evident that the advertiser is using segmentation and target marketing?

2. What are the appeals in the piece, is there a point of difference for the product identified, how was this executed? 

3. Does this piece stand out from competitors?

4. Could you remove the brand or company name from the piece and insert any competitor and the piece would make sense to the audience i.e. how does the piece use the brand in relation to the creative?

5. Does the piece appeal to the target market? 

6. From your perspective, what could be done to make the piece more effective?
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[Accessed 02 December 2021].

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My Assignment Help. Marketing Research [Internet]. My Assignment Help. 2021 [cited 02 December 2021]. Available from: https://myassignmenthelp.com/free-samples/mktg202-marketing-research/global-recognition.html.


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