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MKTG 202 Marketing

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Question:

You should make use of a current statistical software package, for example Microsoft Excel Statistical Package, for your analysis. 
Tasks
Carry out the research, according to the research proposal prepared in assessment two. 
(You need to aim for a sample of at least 30 – the more the better.)
Analyse the data
Write your report
The report should contain the following:
Present the analysis as a combination of graphics, tables and narrative. 
Subdivide into sections relating to topic areas, each with an informative heading and number. 
Present the discussion in a way that logically and systematically covers the issues.  
You need to explain to the reader what the findings mean. 
It is not enough to just state ideas or facts. 
Explanation, interpretation and application are also needed. 
Include in your findings recommendations for marketing strategies. 
You must cover in your statistical analysis, at least four of:
Mode, median and/or mean
Frequency and/or percentile
Standard deviation
Cross tabulation
Chi square
Cumulative percentage
Qualitative analyses.
Report findings, including recommendations. 
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