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MKTG2101 Consumer Behaviour

tag 0 Download 13 Pages / 3,117 Words tag 09-06-2021

Question:

CB and the Social and Environmental Context

Social influences and the environmental context impact product and brand purchase decision at all stages of the consumer purchase decision process. Marketing behaviour is not separate from its context but rather is embedded in the context in which it takes place. This means that the context of marketing behaviour is influenced by and can often influence the behaviour of the actors that take part in such behaviour.

To make sense of the concept of context you will explore in this section, different kinds of social and environmental context and the application of context to your case study identified.

Tasks:

1. Identify the social and environmental context influences that are directly relevant to the consumers of your case study selected.

2. Analyse, specific to your case study, how these social influences (culture, social class, reference groups) and other environmental context factors impact on the consumer purchase decision and brand switching process.
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Total 13 pages

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My Assignment Help. Consumer Behaviour [Internet]. My Assignment Help. 2021 [cited 03 December 2022]. Available from: https://myassignmenthelp.com/free-samples/mktg2101-consumer-behaviour/analysis-of-telstra.html.


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