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MKTG2101 Consumer Behaviour

tag 1 Download 1 Pages / 161 Words tag 02-07-2021

Question:

Academic research on consumer behaviour has been an important driving force behind business decisions in the real world. In this assessment task, you as a consumer behaviour expert will bring the latest consumer behaviour research into practice.
First, please find a research article published in any 2016 issue of Journal of Consumer Research, the best consumer behaviour journal in the world.
Your task is to present findings of this research article and apply these findings to a real-world organisation. That is, you will provide recommendations on how the organisation could benefit from applying the research findings.
Student information and presentation title;
Findings of the research article;
Recommendations for the organisation;
Reference list.
You will also prepare a script (i.e., a Word document) in which you will write out or at least outline what you intend to say in your presentation.
Please pay attention to the following details on presentation and submission methods:
On-campus students will deliver their presentation in class, and submit their PowerPoint file and script on Moodle.
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