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MKTG229 Digital Marketing

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Your required to write a report that addresses the following 6 tasks:
1. Discuss the differences between Traditional and Digital Marketing. Explain why it would be important for Clintons to invest in digital marketing.
2. Illustrate how Clintons could utilise website optimisation techniques to improve performance.
3. Critically discuss how Clintons can use Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC), to improve its website visibility amongst its competitors.
Your answer should cover:
The steps you would undertake to design an effective SEO and PPC campaign. ?
 Identification of how the company could target its key audience through these channels. ?
An overview of the relevant laws and guidelines.
4. Discuss how Online Display & Video Advertising and Social Media Marketing can be used to attract, retain and engage new and existing customers.
Your answer should cover:
Key activities associated with implementing an online display (and video) advertising strategy and a Social Media Marketing strategy. Justification of which channel is most affective.
5. Outline how Clintons could incorporate Content and Email Marketing into its digital marketing activities.
6. Explain how Clintons could use website analytics to improve performance.
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