The purpose of these questions is to help focus and guide your thoughts while analyzing the case. You want to address these questions; however, don't stop there. That approach will earn you, at best, a B for the assignment. Use the questions to spur even further analysis and recommendations
Guiding Questions to Consider
1. Can Starbucks create value through its diversification strategy? Will management be able to create valuable, rare, and imperfectly imitable economies of scope through its expansion into juice, tea, pastry, and new distribution channels or will the expansion be the downfall of Starbucks as it was in 2008?
2. Does Starbucks have a core competency in establishing differentiated, premium products in previously commoditizedâ€ markets or is this merely an invented competency.
3. Do competitors represent a significant threat to Starbucks competitive advantage through their additions of customized, higher quality coffees to their menus?
4. Should Alex Poole sell his Grandma's Starbucks stock or keep it in her portfolio?